Oversaw digital strategy from pre-launch through post-launch. Partnered with creative teams to plan campaigns, photoshoots, and storytelling moments that brought the brand to life online. Through elevated production and data-driven optimization, Helena Simon grew into a fast-emerging luxury brand.
First 12 months
203 → 4,258
Followers (+1,998%)
4 → 415K
Reach (+10,375x)
6.3M
Peak Views
415K
Peak Reach
New Year's Campaign
Holiday Campaign
Valentine's Campaign